• Benjamin Mariotte

WegrowMondayWins #12

Mis Ă  jour : 26 mai 2020

It is not Wednesday, but brilliant executions don’t wait! 🎯

Can you re-use the #̶W̶e̶g̶r̶o̶w̶W̶e̶d̶n̶e̶s̶d̶a̶y̶W̶i̶n̶s̶ #WegrowMondayWins ?


Every week, we spot useful actions that YOU can RE-USE to drive sales, savings, CSR results or employees well-being.


THE OBJECTIVE?

Communicate with your consumers during the confinement


WHAT TO RE-USE?

- Be real. More than ever, a true speech, even if it is to sell consumer goods, will resonate with the target.

- Don’t hesitate to refer to current home life conditions.

- No need for Jerry Bruckheimer special effects, a phone is enough. More money to find celebrities to endorse your product + less spend on production = winning equation since marketing budget will suffer with the crisis.


Thanks Guillaume MILLET for your post showing a great example of this approach (original post in comment).


#consumergoods #retail #retailmarketing #covid

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